Now that I’m back in California I occasionally get out and do things with the Cal Alumni organizations, but due to the distances involved do very little with the University of Idaho. It’s really a shame because Idaho was a wonderful three years of my life, and my legal education has served me well. But I do read their alumni propaganda, Here We Have Idaho, when it shows up in my mailbox. [Ed: a link would be there if the fact that no issues since 2002 appear to be online wasn't such an embarrassment.] I was reading the Spring issue yesterday and stumbled on their six-page spread on the business of golf.

The articles’ focus is on UI’s Professional Golf Management program (32 students, one of only 14 PGA accredited programs nationwide), but also discusses the program’s relationship to other Idaho stalwarts, agriculture, timber and materials science (i.e., research on titanium drivers).

Golf is big business; I was just surprised to see a university program so tightly focussed on a single market segment. Given the traditional ties of golf and law, I wonder if I could have double-majored at Idaho (golf and law) as I did at Cal (political science and geography). When exploring the possibilities for the beach law site, a golf law site was seriously considered as well, and I enjoy the game even though I really suck at it. It would definitely be a niche market, but many attorneys do well in the niches, especially if they have some passion for their field and not just a marketing plan supported by the existence of a statistically underfilled consumer segment or some other MBA buzzword. Hmm, the possibilities.

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